Accordingly to Murray (a reader of this blog), this is a Leica M8 (“film cameras did not have the tiny window upper middle”) that was used on an ad of a photography contest.
All from same magazine: Fotografe Melhor Jan/2012.
A Hasselblad is used to lend credibility to the ad.
Ilford Films and Paper.
Fuji Acros 100 format 120 being used at an Ad. It is interesting that the photographic film is still used as a symbol of photography, even though most photographers use digital.
A Toy Camera that looks like a Diana on a Bank Ad.
Olympus Trip 35 on a Photoshow Ad.
Hasselblad (it is, isn´t it?) in Louis Vuitton ad.