My friend Braga received this e-mail from J. Cohen Photography:
“Exciting things are happening at Victory Camera.
J. Cohen Photography has changed its name to Victory Camera to reflect our triumphant focus on analog photography and the growth in the business. We are picking up new lines, including Manfrotto tripods and Domke and Tamrac bags and opening our first Retail Store in Lafayette Colorado in March.
Our business has always been focused on film photography and as everyone knows the market has largely turned to digital. Does this make us holdovers or out of touch? We do not think so. Film is alive and well. We sell hundreds of dollars of film every day and are seeing more demand for film cameras than we have in years.
What is it about film? There are technical arguments for analog photography such as archiving, color tone and resolution but we think that people should shoot film because they like doing it. Film and film cameras just have an appeal that digital lacks. Our customers tell us that they like the look of film, the feel of the cameras, the sense of authenticity and, bottom line, they just like shooting film. If this is you, then brother, you are not alone.
We think that we are on to something with an analog focused store. We are getting a tremendous amount of enthusiasm from our customers all over the world and business has been booming. Locally, we are seeing great interest from a film photography community that has been neglected.
We have more in the works. We are working on getting the store open and turning it into a center for analog photography. We are not just selling cameras and accessories but pushing analog photography consciousness. To this end, we are working on Victory Camera apparel an informational website, social media, an art gallery, branded accessories and photography events. Exciting things are happening here. We believe in film and are going all in.
We love to hear from you, send your thoughts and work you have been doing!”